Future Proof
Future Proof
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How Athleisure Wear TOOK OVER America
Nowadays, the athletic wear industry is worth billions and billions of dollars and how the brands leading this industry have created this demand is equal parts impressive… and disturbing.
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/2PACX-1vQ6Kl4PR84rp8vayWjarErDafJpNYEi--BoFn7hDqibnzqFZM_HFols7FxRIuTgamuKDG-QrSU4AmKb/pub
Script: Holly Maley
Editor: Sam Askew
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca
Переглядів: 147 902

Відео

The Tote Bag Trend Makes NO Sense
Переглядів 218 тис.День тому
Visit ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Limited edition Future Proof sticker pack: futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html Join our Patreon: www...
The Reusable Cup Trend is Out of Control
Переглядів 203 тис.14 днів тому
Visit ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. Limited edition Future Proof sticker pack: futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html Join our Patreon: www.patreon.com/FutureProofTV...
The Air Up Bottle Is a Scam
Переглядів 453 тис.21 день тому
The AirUp bottle is yet another contender in the water bottle games that seems to be taking over the internet. This one has a cool smell based feature that seems a little fishy... Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html The Stanley Water Bottle Craze: ua-cam.com/video/7UpaKlGfwHU/v-deo.htmlsi=q6BN0KItoT1KdPzv Why Sparkling Water is SO Popular: ua-cam.com/video...
The RISE of Maximalism
Переглядів 197 тис.Місяць тому
You heard it here first, folks. Big, bold, and colourful is in and minimalism is out! Say hello to the newest and honestly one of the most frightening trends yet. Maximalism. The PROBLEM with Minimalism: ua-cam.com/video/3INFBvKbLvs/v-deo.html Pick up a limited edition Future Proof sticker pack before they're sold out! futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future P...
The Cologne Industry is a SCAM
Переглядів 227 тис.Місяць тому
Pick up a limited edition Future Proof sticker pack before they're sold out! futureproofshop.myshopify.com/products/fp-sticker-pack How we smell to others has become a huge industry and I’m here to say things are officially out of control. Today we’re diving into the weird world of fragrances. Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html Join our Patreon: www.patre...
How Bass Pro Shops Took Over America
Переглядів 97 тис.Місяць тому
Limited edition Future Proof sticker pack: futureproofshop.myshopify.com/products/fp-sticker-pack The Bass Pro Shops hat has become a cultural signifier that nobody expected and represents an industry with huge influence over men in North America. So pack your pickup with some sandwiches and the spirit of adventure, because we’re heading to Bass Pro Shops. Subscribe to Future Proof! ua-cam.com/...
Why Americans are OBSESSED with Starbucks
Переглядів 292 тис.Місяць тому
Visit ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. For millions of people, their daily stop at Starbucks is a routine they don’t even question. We're here to figure out how they become the biggest coffee chain in the world and dive into their incredibly clever marketing,...
The INSANE World of Strollers
Переглядів 122 тис.2 місяці тому
Do laundry better! Use code FUTUREPROOF for 10% off Tru Earth: www.tru.earth/? Even if you don’t have a baby, we can all agree that thousands of dollars for a stroller seems a bit excessive. Today we’re going to show you just how these upscale strollers became common in the marketplace. Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html Join our Patreon: www.patreon.com/...
How Parking Lots RUINED America
Переглядів 154 тис.2 місяці тому
Parking lots are one of the uninspiring products of modern urban infrastructure. These huge swaths of pavement are dedicated to one purpose only. Parking cars. So why is it that something so common and so simple, can suck so bad? Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html Join our Patreon: www.patreon.com/FutureProofTV Stay updated on our socials Instagram: insta...
The RISE and FALL of Malls in America
Переглядів 358 тис.2 місяці тому
Visit ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html Join our Patreon: www.patreon.com/FutureProofTV Stay updated on our socials Instagram: futureprooftv Facebook: future...
Why Clothing is WORSE Now | Old VS New
Переглядів 243 тис.2 місяці тому
Do laundry better! Use code FUTUREPROOF for 10% off Tru Earth: www.tru.earth/? There is a growing feeling that clothes today SUCK, even expensive brands today have quality issues reported by shoppers and the used market for these vintage pieces of clothing has gone crazy. So why are old clothes better than new clothes? Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html J...
The TRUTH about Supermarket Salmon
Переглядів 157 тис.3 місяці тому
A lot of the things we buy at the grocery store we assume to be what it says it is, but if you’ve watched any of our videos you know that isn’t always the case. Today we’re diving into the murky waters of the fishing industry, to understand why so many people are getting catfished at the till. Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html Join our Patreon: www.patre...
Why the Glass Bottle FAILED
Переглядів 941 тис.3 місяці тому
Go to ground.news/futureproof to get access to diverse perspectives all in one place. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Not that long ago, Coca Cola (and most drink companies at the time) sold their beverages in glass containers. These bottles would get used, washed then reused over and over in an endless glass cycle. This dream...
Stanley Tumblers are PEAK Consumerism
Переглядів 915 тис.3 місяці тому
What was once a symbol of your eco-friendly lifestyle has now become a status symbol - with people owning whole walls of reusable bottles to show off online. The latest and largest name to take over this scene is the Stanley Quencher. Subscribe to Future Proof! ua-cam.com/channels/-OJ-24roEfQ_-PCnLJSckg.html Join our Patreon: www.patreon.com/FutureProofTV Stay updated on our socials Instagram: ...
The TRUTH about Meal Replacements
Переглядів 243 тис.3 місяці тому
The TRUTH about Meal Replacements
The TRUTH about Decluttering
Переглядів 319 тис.4 місяці тому
The TRUTH about Decluttering
Why People are OBSESSED with Scented Candles
Переглядів 248 тис.4 місяці тому
Why People are OBSESSED with Scented Candles
How Coca Cola STOLE Santa Claus
Переглядів 76 тис.4 місяці тому
How Coca Cola STOLE Santa Claus
How Fake Trees TOOK OVER Christmas
Переглядів 152 тис.4 місяці тому
How Fake Trees TOOK OVER Christmas
The TRUTH about Doc Martens
Переглядів 184 тис.5 місяців тому
The TRUTH about Doc Martens
Why is Le Creuset SO Popular?
Переглядів 319 тис.5 місяців тому
Why is Le Creuset SO Popular?
The RISE and FALL of Avocados
Переглядів 216 тис.5 місяців тому
The RISE and FALL of Avocados
The RISE and FALL of Black Friday
Переглядів 618 тис.5 місяців тому
The RISE and FALL of Black Friday
Why Temu is a NIGHTMARE
Переглядів 1,7 млн6 місяців тому
Why Temu is a NIGHTMARE
The PROBLEM with Toilet Paper
Переглядів 314 тис.6 місяців тому
The PROBLEM with Toilet Paper
Why are Lunchables SO Popular?
Переглядів 299 тис.6 місяців тому
Why are Lunchables SO Popular?
The TRUTH about Feastables
Переглядів 224 тис.7 місяців тому
The TRUTH about Feastables
Why American Internet SUCKS
Переглядів 283 тис.7 місяців тому
Why American Internet SUCKS
Smart Watches are DUMB
Переглядів 331 тис.7 місяців тому
Smart Watches are DUMB

КОМЕНТАРІ

  • @grahamjackson3388
    @grahamjackson3388 3 години тому

    Anything that is a “trend”, or fashionable, and aimed at millennials or Gen Z seems to me to be wasteful. How many bought “Chilli” water bottles when they were on trend and now have Stanley mugs. Both items will last forever, but both ultimately end up in landfill when they’re no longer “cool”? These kids are more wasteful than any previous generation, and yet they often claim to be concerned about the environment. None of it makes any sense.

  • @axolotolcat
    @axolotolcat 3 години тому

    do you have a video about vichy catalan ?

  • @atticbones
    @atticbones 3 години тому

    I got a temu ad while watching this video

  • @hardikar0jas
    @hardikar0jas 4 години тому

    What is stopping us from using reusable plastic bottles instead of the glass ones and establishing the same network??

  • @SARGEinc
    @SARGEinc 4 години тому

    I wear my Bass Pro hat because I'm actually outdoorsy, but I also like it for the douchey bro irony too.

  • @michaelazangeres
    @michaelazangeres 4 години тому

    For as long as I can remember we have paid for plastic bags in the netherlands For the piece of 3 plastic bags or so you can get a large grocery bag. These bags are often branded with store names. They are not pretty, but they are very useful. If you do your groceries by car, you always have at least one of these laying in your car. I have one near the front door of my home that I fill with cans and bottles that I need to take back (you get cashback when returning plastic bottles and / or cans). That way, I never forget my bags and cashback hahaha

  • @ElMartilloBlanco
    @ElMartilloBlanco 6 годин тому

    I want to love Chacos Z2 because their customization options are insane and I like their minimal-ish look, but I actually hate the strap system. I could never get it to really feel right on my feet. Something was always too tight or too loose, and adjusting it was a PITA. But I also have some Chacos flip flops that I've been wearing for about 4 years I think, and they've been amazing. So I wanted another pair, but Chacos has totally changed up their flip flop lineup, and now I'm going to have to skip Chacos this time. For sandals, TEVA Terra Fi are the beeest. And they have a leather version so you can pretend you're a Roman soldier exploring the forest. They still have that geeky off-road sole, but they still look badass.

  • @TetrisAddiction
    @TetrisAddiction 7 годин тому

    Here’s the thing. I own a handful of reusable cups, and the number one reason I don’t use it is because of the logistics. I get my coffee at the beginning of my 3 hour commute. 2 hours into my commute, I meet up with my carpool- I am not going to bring my now empty, dirty cup with me into someone else’s car, which means the cup will sit in my car all day. This leads to a gross cup full of melted coffee ice that has been sitting in the heat of my car for 10 hours by the time I get back to it. Not to mention that, odds are, I will forget to bring it into my house at the end of the day (I work full time plus 5-6 hours of commute- I’m exhausted). The odds are even lower that I will clean said gross cup. I will only realize my short comings when I arrive at the coffee shop the following morning with the choice of giving them a dirty cup (I would never) or getting a disposable cup. Ohhhh… and don’t get me started on how many of these travel mugs are near impossible to clean all the nooks and crannies (contigo- I’m looking at you).

  • @fudgerounds91
    @fudgerounds91 7 годин тому

    On one hand, I don't think collecting high quality drinkware is necessarily a bad thing, but it's clear that this isn't normal collecting. This is a fad, and given time, will fade. On some level, I get it, I'm a collector of firearms. I don't need 30 different guns, but I have them, because I appreciate them for their mechanics and history, as well as their practical utility and the level of enjoyment they bring to me. But many of these so-called collectors aren't really collecting, they're making "investments" out of them, and creating a bubble that will burst.

  • @ramblingriver
    @ramblingriver 8 годин тому

    As soon as I see those tic toc words flashing on the screen, I instantly block the channel. If I wanted to watch tictocs i would go to ticktoc. Channel blocked, no sub.

  • @dawoodwilliams3652
    @dawoodwilliams3652 10 годин тому

    at the end of the day people go where they can get a bargain, especially if you live in a developing country like i do.

  • @xXBLAKGOATXx
    @xXBLAKGOATXx 11 годин тому

    Its so sad ever since ive educated my self on more things in the world these videos seem dumber and dumber now, i think you need to hire someone to do the research bc im guessing you or your writer doesnt have the time for it or perhaps just not putting in the propper effort like your so wrong in so many of your videos like why even speak of an industry if you dont know anything about it. Like i get it you got a cool goal with the channel but by spreading misinformation your really not going to achieve your goals 7:27

    • @xXBLAKGOATXx
      @xXBLAKGOATXx 11 годин тому

      Again i cannot even finish your video because of how many errors there is in it im really hoping for better content someday but im losing hope i dont wanna unsub but i get so annoyed with all the misinformation spread on youtube i need to do a purge to hopfully get away from it just makes me feel bad for the youth who arent gunna know any better

  • @xXBLAKGOATXx
    @xXBLAKGOATXx 11 годин тому

    As an industrial designer i just wanna say you explained that all horribly i recommend anyone who doesnt know what industrial design is to do a quick search bc he did no justice in that explanation

  • @Powerfantasyforever
    @Powerfantasyforever 12 годин тому

    I got a temu ad on this video

  • @SergeyKasimov
    @SergeyKasimov 12 годин тому

    Biggest SCAM of all is the big Pharma and second to that is your channel

  • @DerekSmith-vq4kr
    @DerekSmith-vq4kr 13 годин тому

    LMAO E-dena lmao lmao edina

  • @katherinebravo9678
    @katherinebravo9678 13 годин тому

    This is so funny. I’m watching this while getting ready for the gym…and I will be wearing my Hanes old man $3 tee and 6-yr old faded no-name leggings. I guess I’m not Gymshark’s target audience.

  • @user-rc2yf8kt7i
    @user-rc2yf8kt7i 13 годин тому

    FYI it's recently been shown that car/vehicle tires are a major source of microplastics in the ocean. The study I read said it was the #1 source, and this study just came out this or last year.

  • @selfhealingflow
    @selfhealingflow 13 годин тому

    I just wore a cotton shirt to the gym, and to be honest, it wasn't as comfortable as Lululemon. It was soaking wet and made me feel really warm compared to wearing Lululemon. Another good thing about Lululemon is that their material is moisture-wicking, which dries out very fast so I don't feel cold afterwards. It's good material, it makes you look good, and they offer almost a lifetime quality guarantee. (Yes, it works! I just returned a pair of leggings that I wore for over 5 years, which had pilling, and they offered a $100 gift card. Talk about a satisfied customer here.) And because of that, I love going to the gym to see myself in better shape and in pretty colors. So...why not?

  • @ginoholland9060
    @ginoholland9060 13 годин тому

    Bring back lunchables deluxe!!

  • @MrMusikaroots
    @MrMusikaroots 14 годин тому

    Waste of time watching this video.

  • @richwang26
    @richwang26 14 годин тому

    I bought perfumes just because I enjoyed a good smell, and I also used perfumes at home alone. I think the smell will make me happy. That's it. I don't think perfumes are magical potion for sex and hormones. If you think so, it's really ridiculous😂😂

  • @synthiandrakon
    @synthiandrakon 15 годин тому

    One thing i will say is that i can believe that the supply shit was like a matter of the demand grew faster than they anticipated and weren't really ready to scale production. However on the flip side as someone who lives in the uk, anecodotally the prime in the supermarket i worked was significantly discounted before being put on clearance for less than half of the price, and it still took ages to sell. I don't think we sell the stuff anymore

  • @synthiandrakon
    @synthiandrakon 15 годин тому

    They kind of did marry ksi and logan paul together in a way, ksi and logan weren't freinds, they didn't really know eachother, the only real feeling towards them was that ksi had like the distain everyone on youtube had towards the paul brothers, it was only really through prime and like a couple podcast appearences did they become "freinds"

  • @lucyk.5163
    @lucyk.5163 15 годин тому

    I don't care about lifespan, honestly. I like that the ceramic pans are light colored, look good, are non-stick and most important of all, they won't kill my birbs with toxic fumes.

  • @andreathompson-bg4hl
    @andreathompson-bg4hl 15 годин тому

    So when the grocery stores don't have bags, what are you supposed to do? I live in Colorado.

  • @BillyTimes-dw7vs
    @BillyTimes-dw7vs 15 годин тому

    When I was in the Philippines 🇵🇭 last year me and my women went to the Festival mall near Manila I mean it was like the malls 10years ago in some places in America like California for example families were having a ball. But when I seen a Rollercoaster 🎢 .In the mall I said to myself I'm changing my Retirement plans live parttime in Phillipines.

  • @glennsak
    @glennsak 16 годин тому

    I'm fine with having virtual interactions. Less messy.

  • @Gamermayra
    @Gamermayra 16 годин тому

    I am not listening to you I am getting air up and you aren’t stopping me

  • @jaydub7386
    @jaydub7386 16 годин тому

    Cast iron 100%

  • @JoshuaSiegelaar-ql4ii
    @JoshuaSiegelaar-ql4ii 16 годин тому

    Kak praat

  • @sacksal
    @sacksal 16 годин тому

    in Ireland it's actually so bad. Nearly every teen-young adult u see around is vaping, and even parents vape while around their kids! Worst part is, the part of my town I live in isn't even that bad. The other side and many smaller towns are a lot more dodgy and probably worse as well

  • @traildoggy
    @traildoggy 16 годин тому

    I discovered that there is such a thing as Mushroom Leather. thanks, exploring that further next

  • @pedrofredo
    @pedrofredo 16 годин тому

    After almost 8 years of gym training, I'm forever in love with Puma and Fila, cheap and log lasting clothes 😊

  • @cra1zer
    @cra1zer 17 годин тому

    Beta statement. You literally saying "why do you wash yourself? to be clean? tf, bullshit!". Good smell can make you look different way, thats literally 3rd thing people experience while interracting with you. First you see, then you hear, then you smell. But you are just saying "nah this is just business", because it is. just like food industry. just like everything that you can have in this world, nothing is free if you dont make it by yourself in nature, thats why we work on certain thing and just "trade" your work with others using money. and the last thing: that is just hobby. if you cant buy it, or dont want do, tf is your problem?

  • @BethMDowney
    @BethMDowney 18 годин тому

    Literally have a pair I have had for THIRTY years, and have only needed to have the uppers reglued a few years ago. Obviously I don't wear them daily (they would have fallen apart by now otherwise). I have other younger pairs and they are just as sturdy! I'm disappointed to hear about the buyout, but I guess everyone has a price.

  • @9Tensai9
    @9Tensai9 18 годин тому

    You guys have access to most fruits in the world thanks to your unbalanced trade deals which allow you to make your own and fresh fruit water but no, you gotta buy a redundant bottle water just because of clever marketing. Smh, if you hate "plain water" so much and want to be hydrated and be healthy just slice some fruit into a blender full of water, blend it and boom. Delicious and nutritios flavored water with the actuall smell coming from the actual fruit you want.

  • @who2u333
    @who2u333 18 годин тому

    The brand of gym clothes I wear to workout is 'Goodwill'. They usually have my size and are always priced right.

  • @BethMDowney
    @BethMDowney 18 годин тому

    I probably have about 4-5 "reuseable" cups and I've found it's easiest for me to just brew tea at work in my one Grogu one I got at a Marshall's once. I keep my coffee drinking at home in my ceramic mug. This video honestly just reminded me how much I miss the days when a coffee shop was an actual hangout spot.

  • @JessicaFEREM
    @JessicaFEREM 18 годин тому

    why can't people just drink water? it tastes bad? no you're just so addicted to soda and flavored drinks that you can't stand the taste of nothing.

  • @impolitikful
    @impolitikful 19 годин тому

    Purusha People makes really nice tencel (plant-created non chemical) stuff for women.

  • @GreatSageSunWukong
    @GreatSageSunWukong 19 годин тому

    he didn't invent the boot, the derby boot was already well established he invented the "bouncing rubber soles". also punk was born out of make do and mend and having no money, the simple fact is DMs were cheap and very long wearing thats the only reason punks bought them.

  • @GreatSageSunWukong
    @GreatSageSunWukong 19 годин тому

    I am only familiar with Le Creuset's stoneware range, I and my father got a a set each of 2 trays and a pot, they all broke with the exception of my pot and thats only because I've never cooked with it, all the things that got cooked with developed cracks and broke, I replaced the small tray with a cheap ceramic one from ASDA that cost £1, which has lasted longer.

  • @tanianeira9532
    @tanianeira9532 19 годин тому

    I don’t mind the synthetic clothes. I just mind how expensive they are, they are even more expensive than normal wear clothes. Oh and how it’s all the same clothes for women, tight clothes for everything. What happened to women than don’t like to wear tight clothes

  • @GreatSageSunWukong
    @GreatSageSunWukong 19 годин тому

    Balenciaga just = PDFfiles. why would anyone want to wear their stuff after THAT advertising campaign.

  • @lamebubblesflysohigh
    @lamebubblesflysohigh 21 годину тому

    This on the go style of drinking coffee never caught up in my part of Europe. Drinking any hot beverage from plastic cup is disgusting, you don't drive everywhere here and drinking + walking is rather uncomfortable... especially when street is narrow and packed with people who are bumping into you AND every respectable company has an espresso machine (or rather several) with free coffee + zillion ceramic espresso cups on hand and a dishwasher next to it so you don't even have to wash that cup. You can see someone sometimes with bottom lip stuck to paper cup pretending they are enjoying their plastic tasting coffee on a bus stop but it is not fashionable at all... you want to hug these people and assure them that everything will get better for them one day and not emulate them.

  • @Tailionis
    @Tailionis 21 годину тому

    Once upon a time, people worked out for health and fitness. Now it's to inflate egos and narcissistic tendencies.

  • @andyscoming4919
    @andyscoming4919 22 години тому

    I like looking at a s s

  • @oaksaint4458
    @oaksaint4458 22 години тому

    I have always worn gym clothes just because of how hot my country is, so I love that I'm fashionable now lol

  • @FalconsEye58094
    @FalconsEye58094 22 години тому

    I make my own coffee